My New Challenge

as Senior UI-UX and Lead Designer

" Every Principle of UI-UX design are merely guidelines. You can only be apply them meaningfully AFTER you and team members have gain sufficient vision, and OVERVIEW of the Digital Banking SITUATIONS and TERRAINS."  Enoch Low

Project's Big Picture

It is About the Situation :: Terrain :: People :: Process

  1. Traditional banking activities and programs services (see Monetary Authority of Singapore and others)

  2. High levels of process automation and web-based services, including APIs enabling cross-institutional service composition to deliver banking products and provide transactions. Meaning enable the ability for users to access financial data through desktop, mobile, and ATM services.

  3. Actors, their roles, their work processes, the type of inputs and the kind of outputs, its objectives, and goals

Illustration to Opens-up the Creative & Critical Thinking ... to Inspire & Raise the Design Level  

As a UI-UX designer and or leader , I am mindful that . . . 

Callousness always screw things up

when you lack Knowledge, Understanding, and Insight of  " The Big Picture "


This result in using the incorrect amount of resources or methods to meet the right challenges.

Not being decisive or flexible enough to exploit opportunities – not knowing when to act / when not to act

You cannot perform well when individual members does not have the means to respond to the Scheme-of-Things isn’t able to act on its own initiative when required.

How to communicate the Project Goals clearly and leaving your team to their own devices – the mark of a poor leader who has an undisciplined team.

Poor human resource management skills that utilize the wrong people for the wrong task, the inability to motivate your team or facilitate it.

In other words:

“If you know neither the enemy nor yourself, you will succumb in every battle”

My Character and Competence

. . . is the guiding principle of “doing the right things" which directly relates to demonstrated proficiency in the task at hand.


Timely Communication, artfully and empathetically delivered, is what separates the good UI-UX  designer from the truly transcendent ones.

I defined this as “a process by which information is exchanged between individuals through a common system of symbols,

signs or behavior,” its effectiveness is directly related to the conveyer of thoughts, ideas and orders.

My Confidence and Charisma helps me select courses of action and shaping team members’ impressions,

and serve as the margin of victory or roots of demise.

As a Lead Designer, my delivery is evocative enough to inspire and motivate. It helps to attach my colleagues to their work.

Which will result in what President Dwight D. Eisen hower, West Point class of 1915, once said, 

“Leadership is the art of getting someone else to do something you want done because he wants to do it.”

ENOCH Low @ Liu-yi
劉 璥 榮 劉一 

105A Dorset Road

Singapore 219496


现 代 导 师

Tel:+65 9028 9792

  • Business IT Designer | Resume Business IT Designer | Singapore
  • Business IT Designer | Resume Business IT Designer | Singapore
  • Business IT Designer | Resume Business IT Designer | Singapore
  • Business IT Designer | Resume Business IT Designer | Singapore

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