Retired Modern Elder Active in Observing, Listening, Testing Strategies, Tactics, & Case Research  

Today, business marketing is increasingly occurring without us, which makes E-Commerce a big struggle when you cannot pick winners among so many gurus. Winning strategies, winning tactics, winning software tools, winning processes, winning competencies are made difficult without knowledge, understanding, and insight.

HAVING SAID . . .

Once you are in where the ACTION is, and assuming you have paid for your preferred winners, be mindful that small business is about building an organic presence that brings about to sales sustainability. And the two key components for long-term sales success are:

-   A consistent human component

(i.e. how you create or build an emotional connection between what you do and your audience.)

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-   Unique value or knowledge :: access :: insight :: entertainment  

BEAR IN MIND THAT  . . .

ALL strategies converge on value delivery or converge to maximize value add.  

Q1.  How to apply these Information Techniques for Optimum Sales Performance?   

Q2.  How to place these Information Techniques to Focus on Delivering Products/Services that Satisfy the Highest Value Need of Each Customer?   

Blueprint is in The Implementation FORMULA

Reach + Human + Value = Actionable Viewers

Landing Pages

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 Track Facebook Campaigns and Landing Pages 

 Signup Forms to generate New Leads & Grow Your Email List 

E-Commerce Tools To Promote Products & Increase Revenue With Shopping Pages 

Pop-ups to increase conversions, e.g. Newsletter sign-up forms, incentive to increase opt-in rates, exit-intent, etc. 

Countdown timer. Fast delivery is a great way to get customers' attention. Create sense of urgency is a form of sales driver.

email marketing

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 Create beautiful, responsive emails with an easy drag-and-drop builder to engage your audience and grow your business with campaigns. 

 Email Autoresponder to send a series of messages automatically to a mailing list based on specific rules at defined intervals. The process may start after a user subscribes to the sender’s email list or when a particular condition is met. 

Action Email, such as product purchase notification, abandon checkout reminder, add to cart reminder, thank you, password resets, other confirmations.  

Email analytics to track performance through key metrics and automated reports. 

List building and management to turn site visitors into contacts, including organize and segment such contacts for precise targeting.